Apr 25, 2018
As part of the Government Relations Summit this week, the American Bankers Association has released a host of new resources to help bankers communicate with their customers and lawmakers about the real-world impact of the industry.
On this bonus episode, ABA Chief Communications Officer Peter Cook talks with Evan Sparks about some of these resources and how to use them:
- A refreshed America's Banks campaign at aba.com/AmericasBanks, with videos and digital storytelling.
- An interactive U.S. map that -- for the first time -- provides state-by-state figures on banks' impact in terms of jobs, lending and community involvement.
- An 8-minute documentary and article that tell the story, using dynamic Denver as a backdrop, of how banks of all sizes come together to support local economic vitality.
- New polling figures from ABA and Morning Consult on the public's positive view of both banks and the regulatory reform agenda.